Soie – Redefining Modest Elegance Soie is a contemporary womenswear label based in Dubai, launched in 2021 with a vision to offer stylish, everyday abayas tailored for modern women — from students to working professionals. Born from a deep appreciation for timeless modest fashion, Soie focuses on high-quality, handpicked fabrics and minimal, chic designs — all available at a fixed, affordable price of 300 AED. We believe that elegance should be effortless, and luxury should be accessible.